Lucy joins the board of directors to bring a marketing steer to the leadership team. With over two decades of strategic marketing insight under her belt, Lucy sees her role on the board as someone to gently challenge and, daresay, agitate the norm when it comes to Calderpeel’s strategic direction and market engagement.
Lucy’s strength lies in her ability to see the big picture, spot the story that needs telling and help businesses celebrate their own strengths and unique positioning within a crowded and noisy market.
With more energy than a Duracell bunny, she is happiest when she is juggling an impossible to-do list and never stops thinking about how she can create opportunities to put the spotlight on her clients.
Having known the Calderpeel team for more than 10 years, she will be helping the leadership to shape the future direction of the business.